Tagged: publishing, distribution, ebooks, books, publicity, retailįor as long as I can remember there has been a stigma associated with ‘self-publishing’, or independent publishing. When people ring me for advice on self-publishing, my first question is usually ‘How will you distribute it?’ simply because there’s little point writing a book unless you have the means to spread it around. It should also be said that while this topic is the last of my ‘ write your book in a year’ series, publicity and distribution would ideally be considered before you start your project. Needless to say this topic could fill a book on its own what I’m sharing here is the equivalent of the sixpence inside your Christmas pudding. This involves a combination of publicity, so people hear about your book, and distribution so that once people hear about it they are able to buy it. Now that your book is finished, it’s time to get it out to the world. But don’t bask in your newfound glory for too long. When you finally have your book in your hot little hands, take a moment to reflect and enjoy the feeling – there’s nothing quite like it. Tagged: writing, ebooks, book production, distribution The ‘barrier to entry’ for a new and completely unknown musician is lower than ever. The same can be said of music, where home studios are now commonplace and results of very high standard can be produced on relatively inexpensive equipment. Needless to say that’s a lot less people than you’ll see on the credits of the average Hollywood flick.

In film making, for instance, it is now entirely possible to make a high-quality production with handheld cameras and a crew of two, including the director. The gist of his conclusion is this: in all these areas, production has become vastly cheaper and easier than it used to be. Hancock’s article is a fairly deep analysis of what is happening in film and television making, computer game production and various other formats. I came across an excellent blog post by Hugh Hancock on this topic the other day that does a great job of pulling apart what is happening in the creative world.Īll this, and other recent discussions, has got me rethinking the value of the non-fiction business book to its author. The recent launch of Apple Music, overnight a gorilla-sized player in the streaming music industry, has again raised debate about, essentially, reward for effort when it comes to creativity.

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